december 7th

Friday 7 December 2012 – Day 2

9:00 AM

III. The influence of creative tourism on local tourism

• Qualitative and economic effects on tourism in Paris / Laurent Queige – Municipality of Paris

• The effects on human exchanges / Greg Richards – Professor, University of Tilburg, The Netherlands

“Doing together”, an anthropological constant

• Tourism’s contribution to creation / Garry White – European Cities Marketing

Karaoke Tourism ? Why the new competitive advantage is to innovate and be unique

IV. Strategies and methods for building a creative tourism offering. How to build creative leisure tourism ?

• The organisation of a territory or a city’s tourism promotion based on creative tourism / Elena Paschinger – Kreativ Reisen Österreich / Caroline Couret – Creative Tourism Network / Sylvie Canal –, ADCEP

• The role of tour operators and information-mediation or sales websites / Philippe Fabry – – Atout France

• How to build creative business tourism ? / Marie-Béatrice Thérosiet – Communication Manager / Viparis

The offering’s tourism development through complete sectors: when creative tourism becomes creative business tourism

Conclusion by Jean Bernard Bros – Municipal Councillor in charge of tourism. Municipality of Paris

Summary. End of the conference – 1:30 PM