Friday 7 December 2012 – Day 2
9:00 AM
III. The influence of creative tourism on local tourism
• Qualitative and economic effects on tourism in Paris / Laurent Queige – Municipality of Paris
• The effects on human exchanges / Greg Richards – Professor, University of Tilburg, The Netherlands
“Doing together”, an anthropological constant
• Tourism’s contribution to creation / Garry White – European Cities Marketing
Karaoke Tourism ? Why the new competitive advantage is to innovate and be unique
IV. Strategies and methods for building a creative tourism offering. How to build creative leisure tourism ?
• The organisation of a territory or a city’s tourism promotion based on creative tourism / Elena Paschinger – Kreativ Reisen Österreich / Caroline Couret – Creative Tourism Network / Sylvie Canal – creativeparis.info, ADCEP
• The role of tour operators and information-mediation or sales websites / Philippe Fabry – etourisme.info – Atout France
• How to build creative business tourism ? / Marie-Béatrice Thérosiet – Communication Manager / Viparis
The offering’s tourism development through complete sectors: when creative tourism becomes creative business tourism
